GREEN TECH – The washing machine manufacturer Whirlpool launches a designer chair with unexpected functions for pampering your laundry
You are completely wrong! This chair did not escape from the last Maison et Objet show, but is in a good place in the showroom from a famous manufacturer of washing machines and household appliances, Whirlpool. The Beko group brand called it Wash Less. In French, “wash less”. Behind this paradoxical name for a manufacturer whose goal necessarily remains to sell washing machines, what does this foundation hide? 20 Minutes has sat there and reveals its hidden functions to you.
More sustainable approach
Do you know Fabio Novembre? This artist is part of the generation of fashionable Italian designers who, in each of his creations, infuse a little grain of madness (as with his Him & Her armchairs in 2008). It is to the fertile imagination of November that Whirlpool has chosen to entrust a strange mission: the Wash Less Project.
For the manufacturer of household appliances and particularly washing machines, the idea here is “to encourage consumers to adopt a more sustainable approach to caring for their laundry”. Basically: to invite him to wash his things only when really necessary, by reserving them on a dedicated chair. And it all started from an observation.
3.2 clothes on hold per chair
On a daily basis, many of us, in fact, cram(…) Read more on 20minutes
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