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Double 11, also called Singles’ Day, is now the world’s largest online shopping festival, ahead of Black Friday. Originally organized by the Chinese giant Alibaba on its AliExpress platform, this event is now adopted by many online sales platforms around the world. Set each year on November 11, it is based on the concept of Singles’ Day in China, symbolized by the repetition of the number “1”. Created in the 90s, the event was initially intended to celebrate living solo, but it quickly evolved into a day of massive promotions, where millions of consumers flock to exclusive offers to treat themselves to products at reduced prices . In Europe and France, the impact of this festival is growing, and many brands and platforms actively participate in this day, offering discounts that are sometimes more interesting than on Black Friday.
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A promotions festival for the month of November
Located a few weeks before Black Friday, Singles’ Day is strategically placed in the end-of-year promotions calendar. With discounts and promotional codes in a wide variety of categories (fashion, high-tech, beauty, etc.), this event attracts the attention of consumers who want to anticipate their Christmas shopping or simply take advantage of exceptional discounts. Since its introduction in France in 2017, Singles’ Day has grown in popularity, with local and international brands now offering discounts comparable to those of the famous American day. Singles’ Day discounts are often limited to November 11, although some merchants start their promotions beforehand or extend them briefly after this date. For consumers, this is the perfect opportunity to stock up on great deals by ordering products that have been in their favorites for months!
Which brands are participating in Singles’ Day?
Singles’ Day was born under the leadership of Alibaba, but this commercial event has gradually attracted major players in online commerce. In France, platforms like Amazon and Cdiscount participate indirectly by offering their own special offers to compete with Alibaba’s promotions. Among traditional brands, such as Boulanger, Fnac, and Rakuten, we also find significant reductions, particularly in the high-tech and household appliances sectors. This strategy allows brands to attract the attention of consumers eager to score good deals before Black Friday. The beauty, fashion and even travel sector is also well represented, with brands like Nocibé, Sephora, Nike, Emma Matelas and ManoMano. Every year, new brands are added to the list, making Singles’ Day an unmissable event for all types of consumers.
How to make the most of the best Singles’ Day offers?
To take full advantage of Singles’ Day promotions, it is essential to prepare well. There are indeed a multitude of offers available online, and it can be easy to get lost in the middle, especially if you don’t quite know what to look for. Carefully monitor the dedicated pages of merchant sites from the first days of November, in order to take advantage of the first waves of reductions and anticipate possible limited stocks. You can also use online comparators, which will show you in a few seconds the best offers available on the Internet, for the same product. In all cases, you must be reactive, because certain promotional items risk being victims of their success in a few minutes. So if you come across an offer that particularly interests you, don’t wait before clicking “Buy”!
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