After Netflix and Disney+, it is Max who is preparing to review the account sharing system. But that’s not all since the price of subscriptions could well increase.
It was The Verge which relayed these two bad news following the financial results of Warner Bros. Discovery for the third quarter. Currently, by opting for the Premium subscription at €13.99/month, you can enjoy Max on four devices simultaneously, in addition to having access to 4K UHD playback and enjoying Dolby Atmos when these two options are available. Obviously, some users take the opportunity to share the account with family or friends. This also applies to the two other more accessible subscriptions which allow simultaneous broadcasting on two screens. In hindsight, the streaming platform sees this as a loss of revenue. Thus, Max should take the example of two of its most popular competitors by reviewing the conditions of its subscriptions.
It was Gunnar Wiedenfels, the financial director, who spoke about this upcoming development. Thus, from this end of the year, the streaming platform will gently indicate to its users that account sharing will no longer be tolerated. No action will be put in place at that time but the information campaign will continue through 2025 and the measures will be put in place by 2026. The idea should be to ask for a supplement to add a loved one to your subscription. who is not in the household or to push people who use others’ accounts to create their own. As a bonus, the Warner Bros. representative. Discovery said the “premium nature” of the service leaves “good room to continue to increase the price”. In short, understand that we will not escape price increases.
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