Pringlesgamers’ favorite snack*, is launching a new nostalgic campaign inspired by 90s gaming culture, to celebrate its partnership with Super Mario.
This collaboration comes at a landmark time, as this year marks the 40thᵉ birthday of Super Mario Brosfirst released in 1985. Yet another reason for all fans to immerse themselves in the Mario universe and celebrate four decades of unforgettable adventures and memories.
The collaboration long awaited by all nostalgic adults who wish to remember their many hours spent playing with this iconic character.
This partnership will see Super Mario, Luigi and friends featured on iconic Pringles hits including the Original, Paprika, Hot & Spicy and Sour Cream & Onion flavors. These tubes will be available in major supermarkets from mid-January until May**, offering consumers the chance to win a Nintendo Switch with the purchase of a tube from the collection***.
A mystery flavor for an unmissable collaboration
Pringles and their iconic tube-shaped packaging, just like that of the video game that no longer needs to be introduced, were obliged to launch such a collaboration! In addition to these new packaging featuring our favorite characters, Pringles is also launching a new limited edition “mystery flavor”, in a distinctive silver tube reminiscent of the iconic mystery blocks with a question mark from the universe of Super Mario. Fans who can correctly identify this flavor will have a chance to win a Nintendo Switch console or Nintendo Points****.
Jackie Van Dijkmarketing manager Pringles BeNeLux, said: « We know Pringles is a popular snack brand among gamers, and with ’90s nostalgia returning in full force this year, we’re teaming up with video game’s most iconic franchise, Super Mario, to remind a generation of gamers those first magical experiences that sparked a passion for life. Just as Super Mario games are full of surprises, hidden features and the thrill of discovery, we invite gamers to guess our mystery flavor for a chance to win a Nintendo console and Nintendo Points. With this collaboration, Pringles strengthens its position as an essential snack for gamers. »
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* NIQ consumer survey, 2023.
** Subject to availability.
***Reserved for 18+. BeNeLux only. Until 07/15/2025. Limited to 1 per person. Purchase and registration required. Terms and conditions: poptopia.pringles.com.
**** Reserved for 18+. BeNeLux only. Until 05/05/2025. Limited to 1 entry per person. Purchase and registration required. Terms and conditions: poptopia.pringles.com.
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