Maurice Lacroix, a famous Swiss watchmaking house, has always listened to the expectations of its customers to shape its creations.
Inspired by the craze around its iconic model from the 90s, the brand has brilliantly reinterpreted this heritage by launching the AIKON, an urban and modern watch which is enjoying immense success. Today, Maurice Lacroix enriches this collection by unveiling three new versions of the AIKON Automatic Skeleton, once again affirming its ability to innovate while remaining faithful to its identity.
A Philosophy Centered on Customer Listening
At Maurice Lacroix, active listening to retailers and consumers is a fundamental pillar of success. Since the 2010s, positive feedback on the Calypso, an emblematic watch of the 90s, has led the brand to reimagine this legendary timepiece. Result: the AIKON, launched in 2016, quickly conquered the market thanks to its urban design, modern elegance and versatility. Since then, the collection has been constantly enriched, offering a wide range of materials, sizes and styles suitable for a varied clientele.
This strategy is based on a subtle balance between tradition and innovation, confirming that attentive listening to the market and exploring new ideas are essential to building the future.
AIKON Automatic Skeleton 39 mm: Fascinating Transparency
In 2022, Maurice Lacroix made his mark with the AIKON Automatic Skeleton 39 mm. Featuring an openwork movement visible through a sapphire dial, this watch exalts the art of watchmaking. Powered by the exclusive Automatic ML115 caliber, developed in partnership with Sellita, it plays on contrasts of light to reveal internal mechanisms usually hidden.
Its 39mm stainless steel case combines sophistication and modernity thanks to alternating polished and brushed surface finishes. This exceptional piece, acclaimed by lovers of fine watchmaking, quickly found its audience.
Three New Variations to Meet Your Expectations
-In 2023, Maurice Lacroix continues to innovate with three new versions of the AIKON Automatic Skeleton, further expanding the possibilities for lovers of refined watches.
- Version 42 mm : Following feedback from customers wanting a slightly larger model than the 39mm, the brand now offers a 42mm case, preserving the gray monochrome style that made the original version so successful.
- Colored keys: To meet the demand for a more vibrant aesthetic, Maurice Lacroix is introducing two references in shades of the famous “Maurice Lacroix blue”, available in 39 mm and 42 mm. These variations add a bold touch while maintaining the timeless elegance of the collection.
Innovation at the Service of Personalization
Like all watches in the AIKON collection, these new creations incorporate the exclusive system ML Easy Strap Exchangeallowing you to change bracelets in seconds without tools. This functionality ensures rapid and intuitive customization, adapted to the needs and desires of each individual.
The new models also maintain the refined finishes and ergonomic design that guarantee optimal comfort. Maurice Lacroix demonstrates, once again, its commitment to offering aesthetic, functional and accessible watches, consolidating its reputation in the world of luxury watchmaking.
By combining tradition and modernity through the AIKON Automatic Skeleton model, Maurice Lacroix reaffirms its status as a leader in contemporary watchmaking. By combining urban design, technical innovation and attentive listening to its customers, the Swiss house continues to seduce a demanding public. These new versions embody the excellence and audacity that have made Maurice Lacroix successful for decades.
Patrick Koune
