Casio Japan officially presented two new G-Shock models -GD-010CE-5JF and GA-010CE-2AJF. These watches are focused on sustainability, meaning they both feature a robust design and eco-friendly aspects. Both models are expected to go on sale in January 2025, priced at ¥17,050 ($110) for the GD-010CE and ¥20,350 ($132) for the GA-010CE.
These models are distinguished by the use of plastics derived from biomass for the case and the bezel, which demonstrates Casio’s desire to ensure environmentally friendly manufacturing. The durable straps of these watches incorporate re/cor “Cordura” materials, which use recycled PET (polyethylene terephthalate) yarns to ensure durability and long-term performance. Additionally, the bracelets are dyed using “Food Textile”, a method that reuses food waste to achieve natural coloring. The GD-010CE model features tones derived from echinacea, while the GA-010CE model uses hues derived from red turnips.
Functionality remains the cornerstone of both models. The GD-010CE is equipped with a 10-year battery life and offers standard G-Shock features such as 200 meter water resistance, multiple time zones and accurate alarms. The GA-010CE, with its analog-digital layout, adds advanced functions such as world time, a stopwatch and a countdown timer, in addition to its shock resistance
The design of these watches takes strong inspiration from a natural lifestyle, with earthy colors and materials that combine sustainability and environmental responsibility. The models are exclusive to the Japanese market (so far), making them potential collectibles for international fans.
