The success of Netflix around the world is immeasurable. However, a new streaming player could overshadow it…
In 2024, Netflix has consolidated its leading position mondial du streamingreaching more than 270 million subscribers across the globe. However, competition is fierce…
Netflix, a consolidated success in 2024
Netflix’s growth can be explained by a bold strategy which combines content diversification and price adjustments. But also and above all, technological innovations.
Since 2019, Netflix has experienced a notable progressionincreasing from 167 million to 277 million subscribers in 2024. This expansion resulted in profits of 5.4 billion euros.
An increase of 1 billion compared to the previous year. The platform has been able to adapt to market developments by introducing offers with advertising, diversifying its catalog with popular series.
And also by exploring new formats such as video games and live content. In France, Netflix celebrated its tenth anniversary in September 2024.
Since its launch in 2014, the platform has profoundly transformed the audiovisual landscape French. This has therefore influenced consumption patterns and content production.
French productions such as Sous la Seine and Furies therefore met an international success. This illustrates Netflix’s commitment to local creation and its ability to promote these works to a global audience.
Popular successes
Netflix’s success is based on its ability to innovate and anticipate market trends. By offering subscriptions with advertising, the platform has expanded its audience while generating new sources of revenue.
In addition, the integration of interactive content and video games has made it possible to diversify the experience user. Which therefore strengthened subscriber engagement.
Despite its success, Netflix faces increased competition with the emergence of new streaming platforms. To maintain its dominant position, the company invests heavily in the production of original content and explores new markets.
Challenges related to market saturation and changing consumer preferences require adaptation continues its strategy. The year 2024 was marked by a consolidation of Netflix’s success.
Both in France and worldwide. Thanks to a strategy that combines innovation, diversification of content and adaptation to market developments, the platform remains a key player in the streaming industrywhile preparing for future challenges.
Netflix faces a new competitor
You are Netflix, Disney+ and Amazon Prime Video often dominate conversations about streaming, a lesser-known player is also doing well: Tubi. This platform is intended to be free.
In fact, it is financed by advertising thanks to its FAST model (Free Ad-Supported Television). And the latter is experiencing impressive growth.
In a context where paid services are increasing, Tubi offers an attractive alternative for many users. Acquired by Fox Corporation in 2020 for 440 million dollarsTubi has been transformed since its launch in 2014.
Today, the platform offers a rich library 275,000 films and series episodes. All complemented by more than 300 original productions.
This diversity of content contributes to its success. According to the Nielsen dataTubi now accounts for 1.8% of total TV viewing time in the United States, a notable figure for a completely free service.
“We have put the user at the center of our strategy by offering content unique and varied”, explains Anjali Sud, CEO of Tubi. This vision seems fruitful, as Lachlan Murdoch, CEO of Fox, predicts that the platform will reach $1 billion in revenue.
Tubi particularly appeals to cord-cutters, those who give up cable television. And the cord-nevers, those who never subscribed to it.
They represent 63% of its audience. Furthermore, 90% of consumption on Tubi is done via on-demand content. According to his content directorAdam Lewinson.
In the FAST ecosystem, Tubi faces rivals like Samsung TV Plus. It has 88 million monthly users, or Pluto TV, which had around 80 million before stopping reporting its figures in 2023.
Hi, I’m Ruben, the new web editor at Tuxboard.com. Freshly graduated from a journalism school in Paris, I am passionate about media news, television shows and sociology. I am enthusiastic about sharing with you my articles and my analysis of the news on Tuxboard.
