Little known in France, the American streaming platform Tubi will be a hit in 2024, in countries where it is available. As a reminder, Tubi was available in the EU before 2018, but withdrew due to GDPR. Its particularity? It is a completely free streaming platform, which is monetized solely with online advertising.
And now, Tubi has more than 97 million monthly active users, up from 78 million in July. This also indicates that in 2024, it will have totaled more than 10 billion hours of viewing. “Tubi’s momentum is growing as audiences increasingly appreciate a premium entertainment experience that is also 100% free, fun and culturally representative.”said Anjali South, CEO of Tubi.
At the moment, it is not known when this free Netflix competitor will be available again in the European Union. But, as we mentioned in a previous article, Tubi seems to be interested in this market. In July, it officially launched its platform in the United Kingdom. And he admits that he is working on compliance with various regulations, including the EU GDPR.
A free platform with original content
Today, Tubi also boasts the largest content catalog in the world, with a total of 275,000 films and series episodes. Additionally, Tubi boasts over 300 original creations. “Over the past six months, six Tubi Original films have appeared on Variety’s Streaming Original Movies Rankings, which ranks the most-watched streaming original films each week based on data from Luminate.”we read in a press release from the platform.
Furthermore, Tubi’s offering also attracts advertisers. Indeed, according to it, “the majority” of Fortune 100 companies (the 100 largest American companies) use its advertising platform. Otherwise, we recall that today, Tubi competes with Netflix in the field of advertising. Indeed, if the number 1 SVOD does not offer a free version, it offers a subscription which is partially financed by advertising. Moreover, this version with advertisements is today one of the main growth engines for Netflix.
- Tubi, Netflix’s 100% free competitor, has withdrawn from the European market due to GDPR
- Today, this platform, which generates its income via advertising, claims 97 million active users per month
- In 2024, Tubi arrived in the UK and it could even return to the EU later
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