QINGDAOChine, January 7, 2025 /CNW/ — Hisense, a leading global home appliance and consumer electronics brand, presented the bold vision of an AI-powered future at CES 2025, unveiling groundbreaking advances in display technology with the new TriChroma LED TV, the impressive 136-inch MicroLED display, as well as smart lifestyle solutions.
Leader in the global television market
Building on more than 55 years of innovation, Hisense continues to redefine what is possible across industries, from home entertainment to smart living, reinforcing its commitment to creating a leading technology company while by offering concrete solutions that improve daily life.
2024 was a pivotal year for Hisense, which consolidated its leadership in the global television market. In the third quarter, the company achieved an impressive 63.4% of global TV shipment volume in the 100-inch and above category, reflecting its dominant position in the large-screen market. Hisense is also reaping the rewards of its premium TV strategy, ranking second with a 24% global market share in the premium TV segment in the third quarter. In addition, Hisense’s products have achieved leading positions in several overseas markets, reaching the top 3. This success is attributable to strategic investments in cutting-edge technology.
An AI-powered vision of the future
Artificial intelligence is at the heart of Hisense’s strategy to make technology more intuitive and impactful. The exclusive Hi-View AI Engine optimizes picture and sound quality in real time. This advanced feature allows users to interact with their TVs in new ways, from personalized content recommendations to seamless queries and entertainment discovery.
A focus on intelligent design drives innovation throughout the home, from screens to appliances, ensuring an exceptional customer experience. From home appliances that suggest recipes to air conditioners that integrate with smart home ecosystems, the company is creating smarter, more efficient environments for consumers around the world.
Revolutionizing display technology
Hisense continues to innovate, adapt and deliver products that exceed consumers’ expectations, redefining what they want from the future of displays. This new RGB local dimming display technology uses independent red, green and blue LED chips for unparalleled brightness, contrast and color accuracy, reaching up to 97% of the BT.2020 color space.
Complementing this is the new 136-inch MicroLED display, which delivers self-emitting pixel-level precision, combining up to 10,000 nits of brightness with vivid, lifelike visuals. Not only does this innovation exceed existing standards, it also sets the stage for the next decade of display advancements.
Building trust through partnerships
-Partnerships remain at the heart of Hisense’s global growth strategy. Globally, Hisense remains committed to bringing people closer to the sporting moments they love through its long-standing partnership with FIFA and its latest sponsorship of the 2025 FIFA Club World Cup™.
In partnership with FIFA, Hisense also announced the first global brand campaign for the thrilling tournament with the theme “Own the Moment”, inspiring everyone to fully embrace life by taking control of the moment and being confident and determined to engage in the experience, whether it is a challenge, a performance or any significant moment in a life’s journey. Hisense is dedicated to creating more meaningful and enjoyable moments for fans around the world, cementing its position as a leader in technological excellence. Hisense will be the first brand to display the 2025 FIFA Club World Cup™ trophy at its CES 2025 booth on January 7, 2025.
From the stunning realism of its display technology to its AI-powered home appliances to its energy solutions, Hisense delivers on its promise of innovation that improves lives.
Discover Hisense’s latest innovations at CES 2025, January 7-10, in the LVCC Central Hall, booth 16625. To learn more, visit site Web Hisense Global.
About Hisense
Hisense is one of the world’s leading home appliances and consumer electronics brands. According to Omdia, Hisense ranks second in the world in terms of TV shipments and first in the world in terms of TVs over 100 inches. The company has grown rapidly and now operates in more than 160 countries. It specializes in multimedia goods, home appliances and intelligent information technology.
Photo – https://mma.prnewswire.com/media/2592122/image_1.jpg
Photo – https://mma.prnewswire.com/media/2592121/image_2.jpg
Photo – https://mma.prnewswire.com/media/2592123/image_3.jpg
SOURCE Hisense
CONTACT PERSON: [email protected]
