A new report reveals that most gamers typically play video games for around 7 hours per week. However, during that same time period, they watch over 8 hours of gaming-related videos and streams. In other words, many people who read this information pass more time watching Twitch than playing video games.
As reported by Gaming industrythis claim comes from a recently released report by Midia Research and is based on data collected from gamers in the United States, United Kingdom, Australia, Canada, Germany, France, Sweden, Korea of the South, and in Brazil. The study looked at the number of hours different gamers spend playing games as well as watching gaming videos, and looked at the correlation with in-game spending habits.
According to the reportSurveyed gamers typically spend 7.4 hours per week gaming and 8.5 hours per week watching gaming-related videos. Midia also claims that 24% of console/PC gamers and 48% of people who regularly purchase in-game items watch video game-related content every month.
Midia’s conclusion is that publishers are leaving money on the table by not tapping into this market of gamers willing to spend money on things by bringing more video content “into their own ecosystems.” The report argues that Developer and publisher profits declinethese companies should look to bring gamers who watch content on YouTube, TikTok or Twitch back to the games they play through more video content in their favorite titles. So instead of YouTube getting all the advertising money, these companies could create (or pay creators to create) new, exclusive videos, insert them into their games through a video player, and then sell ads to third parties.
“It’s time for game publishers to look at in-game video as something beyond just marketing,” said Rhys Elliott, gaming analyst at Midia Research. “By reclaiming video engagement, publishers have the potential to unlock new revenue streams, like advertising, and drive growth. »
This doesn’t seem like a good idea to me, as someone who doesn’t want to deal with noisy video ads in my games, but I can imagine an accounting manager looking at this data and saying, “Hmm, maybe we should put Burger King ads in our main menu? »
On an unrelated note, here’s a song I like:
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