Advertising is an integral part of most of our audiovisual experiences. Recently a modification made to Google TV highlighted the integration of giant QR codes.
A week ago, some Google TV users received a questionnaire. The latter questioned them about the advertising integrated into the home page to determine whether the number of advertising campaigns was acceptable or not. A few days later, the Mountain View firm modified a point to which we will surely have to get used to.
As 9to5Google illustrates, advertising is evolving by now displaying a huge QR code alongside the name of the advertising campaign and the words “sponsored”. In this case, it is an American advertisement for the latest Range Rover. However, a similar style ad for Xbox has also been spotted. Confined for the moment to the United States, this modification could well become widespread and arrive in our regions.
In any case, this new format does not go unnoticed. It necessarily arouses curiosity more than a simple link, increasing user engagement as a bonus. If you don’t scan it immediately, you can click on it and go to a page that displays the QR code in question. It is accompanied by a message stating “scan the QR code to visit the advertiser’s link”. It’s then up to you to close the page to ignore it or take out your smartphone and scan to see more.
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