Jon Lam is a video game artist and creators’ rights advocate. Like many designers, photographers, etc., he extensively examined the latest conditions of use of the platforms managed by Meta, relates The Washington Post. He was alerted, in May, by the announcement in which the tech giant announced that it was considering “public posts on Instagram as training material [pour ses IA]”. But the only solutions he was able to find to keep control over the use of his works posted online on the network were complex, and addressed only to users in the European Union.
Jon Lam expresses his “black anger” from the American daily. “These companies have turned against their customers. We were sold false promises that social media was supposed to be designed to allow us to stay in touch with friends and family and share what we were doing. Ten years later, it is mainly platforms that appropriate our data to train their tools.”
This anger seems widely shared, analyzes the newspaper, which notes: “Artists have started posting and circulating messages on Instagram in protest, and many are announcing their departure for Cara, a social network for artistic creators that bans AI creations and AI training on its contents.”
Jingna Zhang, an artist founder
Among different alternatives to Insta, Cara, launched in January 2023, is generating enthusiasm, according to the figures cited by TechCrunch. This free platform “went from 40,000 to 650,000 users [dans la première semaine de juin] and has also become one of the most downloaded apps on the App Store”.
Visually and in its use, Cara takes up some of the codes of Instagram (and X, formerly Twitter), with its “image thread that you can like, comment on and republish”, sums it up Washington Post. The major difference is that “this platform has explicitly taken a position against generative AI tools developed via training on content obtained without the artists’ consent, and it currently has a filter that blocks passage to all images created by AI ”, reports Wired.
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