The editorial team advises you
A Black Friday which is gradually becoming a Black Week
The duration is extended in France until Monday, which we speak of Cyber Monday. Because Black Friday is gradually transforming into Black Week (i.e. discounts that extend over the week) or even into Black Month (over the month) for the most influential brands.
However, in France, this commercial approach is gaining momentum over the years, including among businesses in city centers. In 2024, Black Friday, known as Black Friday in French, will take place on Friday November 29. Discounts will continue until Monday, December 2.
To begin with, it is difficult to determine a date as the brands are already discounting many of their products, particularly those usually on low sale or with excess stocks, such as in e-commerce stores (such as smartphones, computers, etc.). ).
Green Friday to counter Black Friday
But this commercial frenzy, which reigns around this date, is not to everyone’s taste. A movement contrary to Black Friday was developed in France with Green Friday. This period of awareness invites consumers to rethink their consumption habits towards more conscious and sustainable choices. It is scheduled this year from November 23 to December 1.
