“ We’re going to go there collectively », explained Pierre Petillault, general director of the Alliance. Professional unions are demanding in particular that the principle of opposition by publishers (“opt out”) to the use of their publications for the purpose of training AI engines or machine learning models be respected. They ask that their content not be used to “ establish or make the answers reliable » generative AI tools.
“ Press publishers believe that the reliability and constant updating of their publications, resulting from journalistic work, are essential to the quality and ethics of these new tools. In a context marked by increased risks of disinformation, the use of verified data appears to be a crucial issue for generative AI services to create value in a sustainable and responsible manner. », Indicates a press release from the SEPM.
Press publishers demand that their online publications, protected by the intellectual property code, “ cannot be used without authorization or compensation, outside any contractual framework “. The objective is to ” define, within a balanced contractual framework, the technical and financial conditions to guarantee simple, transparent and authorized access of generative AI services to press publications, in return for a fair sharing of the value thus created “.
The Alliance de la Presse d’Information Générale and the Syndicat des Éditeurs de la Presse Magazine (SEPM) represent 220 publishers publishing 818 titles and employing 62% of journalists. .
