The figures are relentless: Intel's new Arrow Lake processors are not attractive. Between mixed performances and high prices, the Santa Clara giant seems to have missed the boat.
The data is clear: according to figures published by Mindfactoryone of the largest European resellers of computer components, the Core Ultra 9 285K has only sold around ten copies.
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Even more worrying, the Ultra 5 245K saw no sales, while the Ultra 7 265K maxed out at around five units sold. These figures, revealed by the YouTube channel Techepiphanypaint a worrying picture of Intel's business situation.
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AMD's dominance in this segment is overwhelming: nearly 95% of desktop PC processors recently sold come from Intel's direct competitor. The Ryzen 7 7800X3D, in particular, is at the top of sales, establishing itself as the essential reference for demanding gamers. The latter has just been renewed.
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The reasons for an announced failure
The commercial failure of Arrow Lake can be explained by several intertwining factors. First of all, the Core Ultra 9 285K's performance was disappointing in testing.
Although energy consumption is improving, performance gains remain marginal, or even non-existent in certain games. This situation is all the more problematic as the processor is marketed at a particularly high price of 650 euros.
This pricing positioning comes up against a market reality: AMD solutions offer similar, or even better, performance at a significantly lower cost.
The real cost of adopting Arrow Lake is not limited to the processor alone. You'll also have to invest in a new motherboard and potentially new RAM, which will add significantly to the final bill.
Faced with these constraints, competition from AMD, and particularly from the Ryzen 7 7800X3D, appears even more formidable. The latter has established itself as the absolute benchmark in gaming, offering a more coherent package both in terms of performance and value for money.
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