The UFC-Que Choisir association highlights the scale of the collection and sharing of personal data online, revealing that even visiting a few websites can result in thousands of commercial trackings.
This practice raises major concerns about the protection of privacy and transparency in thedata usage consumers.
Digital tracking
The study carried out by UFC-Que Choisir reveals a disturbing reality: the massive collection and sharing of personal data on the Internet. Even through a small number of websites, this exposes consumers to tracking for commercial purposes. The consequences of this constant surveillance go far beyond simple targeted advertising, affecting the privacy and freedom of individuals online, notes 20 minutes.
Detailed profiles
Online companies, such as some subsidiaries of major corporations like Microsoft, use sophisticated algorithms to profile users based on hundreds of thousands of personality traits. This segmentation ranges from purchasing preferences to aspects of personal health, creating detailed and often intrusive profiles that can be used for marketing and advertising purposes.
Call for transparency
Faced with this reality, UFC-Que Choisir calls for greater transparency on the part of online businesses regarding the use of consumers’ personal data. It is essential that users have access and control over their own data, as well as the ability to request its deletion if necessary. Furthermore, this approach aims to strengthen the protection of privacy in a digital landscape where data collection has become omnipresent.
