The legendary rivalry between Microsoft and Apple is getting a new lease of life with the advent of generative artificial intelligence. In a frantic race, the two tech giants are engaged in a fierce battle, with considerable technological and financial stakes.
The legendary rivalry between Microsoft and Apple, 40 years old and initiated by the visionary founders Bill Gates and Steve Jobs, is experiencing a new lease of life with the emergence of generative artificial intelligence. After decades of fierce battles for dominance in the IT market, the two tech giants find themselves once again on a burning battlefield.
Microsoft takes the lead with the help of OpenAI
In this frantic race for generative AI, Microsoft seems to temporarily have the advantage. During the launch of its new range of laptops Surface, CEO Satya Nadella highlighted the AI-enhanced capabilities of his machines. This affirms a 58% superiority compared to MacBook Air from Apple in terms of performance.
This regained shape is largely due to the strategic partnership established by Microsoft with OpenAI, the pioneering start-up in the field of generative AI led by Sam Altman. Thanks to this partnership, Microsoft was able to integrate OpenAI’s cutting-edge AI models at the heart of its products and services.
Apple courts OpenAI to catch up
Apple is aware of its delay and is currently exploring ways to get closer to OpenAI. According to the Bloomberg agency, the Apple firm is in advanced negotiations with Altman’s company with the aim of filling its AI deficit.
This strategic decision can be explained by the resounding success of OpenAI across the entire technology sector. Thanks to achievements such as language models GPT-4 And GPT-4oconsidered remarkable by many experts, OpenAI has become an essential reference coveted by the largest technology companies.
A battle with considerable financial stakes
Beyond the purely technological aspects, this new AI war between Microsoft and Apple has considerable financial implications. Thanks to its advance in the field, Microsoft has exceeds Apple in terms of market valuation, reaching $3.16 trillionagainst 2.9 trillion for its historic rival.
These astronomical figures illustrate the strategic importance given to AI by investors and financial analysts. The ability to successfully develop and integrate cutting-edge AI solutions is now seen as a key driver of competitiveness and future growth for technology companies.
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