The RTX 5090 announcement is fast approaching, but the rumors are starting to contradict themselves. How much will NVIDIA’s next huge graphics card cost?
Conflicting rumors for the RTX 5090
The announcement of NVIDIA’s future GeForce RTX 5090 graphics card, scheduled for early 2025, is causing a lot of speculation, particularly regarding its price. While some believe the cost could soar to dizzying heights, more reliable sources seem to indicate a more moderate trend.
It all started with a video posted by a famous YouTube leaker, Moore’s Law is Dead, claiming that the price of the RTX 5090 could reach up to $2,499. This amount, much higher than that of the RTX 4090 (launched at $1,599), had the effect of a bomb in the community of gamers and fans of high-end graphics cards.
However, according to Kopite7kimi, an often reliable source in the field of NVIDIA GPU leaks, these rumors are greatly exaggerated. On
NVIDIA remains silent on the subject for the moment, which leaves room for speculation. However, it is essential to remember that final prices are usually only set very shortly before the official announcement, and it is possible that NVIDIA adjusts its pricing strategy at the last minute.
The RTX 5090 promises notable technological advances compared to the current generation, the RTX 4090. Featuring 32GB of VRAM and over 21,000 CUDA cores, it should offer significantly improved processing power. Impressive features which, according to some, justify an increase in price.
But if we base ourselves on previous launches, the price increases between two generations of graphics cards at NVIDIA are not always so drastic. For example, the transition from the RTX 3090 to the RTX 4090 saw an increase of around $100. This type of progression, although real, remains moderate compared to the current rumors surrounding the RTX 5090. Thus, it is possible that NVIDIA’s next graphics card will follow a similar trend, with a starting price that would not greatly exceed the RTX 4090’s initial $1599.
NVIDIA’s pricing strategy: towards relative stability?
Another reason why a significant increase seems unlikely has to do with competition in the graphics card market. If NVIDIA has managed to maintain its dominant position against AMD and Intel, an excessively high price increase could divert some consumers towards less expensive alternatives. In addition, NVIDIA has a history of offering Founders Edition models at more affordable prices than versions customized by its partners, which helps offer a range of choices to potential buyers.
Currently, no official pricing information for RTX 50 series models, including the RTX 5090, has been shared with NVIDIA partners. This reinforces the idea that pricing rumors might simply reflect speculation based on expected technological improvements, without taking into account the company’s actual business strategy.
An expected response at CES 2025
The official presentation of the GeForce RTX 5090 is expected at CES 2025one of the largest technology trade shows in the world, which will be held in Las Vegas in January. NVIDIA CEO Jensen Huang will speak at a highly anticipated keynote, during which he will reveal not only detailed technical specifications, but also pricing for the new line of graphics cards.
Until then, rumors will likely continue to fuel discussions. However, consumers, particularly video game enthusiasts, can expect a more nuanced announcement regarding pricing. NVIDIA’s position in this market remains strong, and the company may choose to keep pricing competitive so as not to risk losing its loyal customer base.
In the meantime, caution remains in order, and interested consumers are advised to closely monitor official announcements so as not to be influenced by unfounded speculation.
