The Apple Vision Pro is a high-end item that is clearly not within everyone’s reach. Its price of €3,999 is enough to chill even fans of the Apple brand’s products. This is despite the viral videos shared by American users of the mixed reality headset at the start of 2024.
The Apple Vision Pro has been available since June in China and Japan and since last July in the United Kingdom, Germany, Australia, Canada and France. The Cupertino company therefore had sufficient time to assess consumer demand around the world for its mixed reality headset. As a result, Apple would indeed consider marketing a cheaper version of the Vision Pro in 2025.
A new Apple Vision Pro headset around $2,000 in 2025?
Mark Gurman, a journalist at Bloomberg specializing in Apple news, reports that executives at Visions Products, at the head of development of the Vision Pro, realized that the mixed reality headset was not particularly attractive to consumers. She realizes that it is a product that is too expensive, too heavy and therefore less mainstream than the Ray-Ban Meta smart glasses, less ambitious, but much less expensive.
Vision Products would be ready to change its tune and market a more affordable version of the Vision Pro in 2025, as The Information reported this summer. It would cost around $2,000again according to Mark Gurman. The mixed reality headset would feature a lower quality processor and less expensive materials. “ It would also lack EyeSight, a cool feature that displays the user’s eyes outside the headset. Thanks to its lower price, Apple expects sales of the device to be at least twice those of the Vision Pro », says Mark Gurman.
At the same time, Vision Products would work on a second-generation Apple Vision Pro headset with a faster chip. The product, at least as expensive as the device released this year, would not arrive on the market before 2026. The Cupertino company would also like to market a real rival to the Ray-Ban Meta only one year later, in 2027. Apple’s connected glasses would use the same technology as the Vision Pro.
A well-defined roadmap, but which does not guarantee success for Apple given that the competition seems to be going faster than it lately to launch innovative devices on the market.
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