25 years after its release, the legendary Nokia 3210 phone will soon be back

Its three games (snake, memory and rotation), the possibility of personalizing its ringtones or even changing its shell, its first intuitive writing dictionary T9… Do you remember? The phone Nokia 3210launched in 1999, and which had sold 160 million copies, could very soon make a comeback.

The mystery comes from a tweet posted by HMD, the Finnish telecommunications company that makes Nokia phones. She announced that an “icon” of the catalog would (re)emerge in May 2024, for “her birthday”.

And this Wednesday, May 8, 2024, HMD confirmed.

The phone could be displayed at a price of 89 euros

According to the specialized site Nokiamobthis “new” Nokia 3210 could go on sale a few days later, namely on May 15.

The phone could be priced at 89 euros, and would be available in several colors, including cyan and yellow. And the snake game would be there!

It would take the shape of the phone launched 25 years ago, but with a touch of modernity, with a 2.4-inch LCD screen, a small 2-megapixel photo sensor, a USB-C port for charging and a microSD port for accommodate a 32 GB card.

The “boring phone” or “dumbphone” trend

Since the Finnish company HMD Global sold phones under the Nokia license, it has continued to repopularize the brand’s iconic models.

In 2017, it was the 3310 which was reissued. Followed in 2018 by the “Banana phone”, the nickname given to the Nokia 8810. A strategy that is all the more effective as consumers increasingly seek to move away from their screens. Some see its old affordable mobiles as a means of cutting away from social networks, while remaining reachable.

Boring phones or dumbphones – usually flip phones – are now cool because they prioritize essential phone functions, like calling and texting.

A trend born from the suspicion of Generation Z (people born between the late 1990s and the end of the 2000s) towards the data collection and attention technologies with which they grew up, recalled there a few days The Guardian.

A phenomenon called “newtro” between “new” and “retro”, which is reflected in the revival of vinyl records, cassettes, fanzines, 8-bit video games and therefore those old-fashioned mobile phones.

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