PIGEON designs the design of the Blue Raspberry Lemonade Gin can

There 3 Lakes Distillery launches its new creation: Blue Raspberry Lemonade Gin. This ready-to-eat drink, both refreshing and with a unique taste, is available in SAQ branches across Quebec. As fresh as a light breeze, the ready-to-drink Gin Lemonade Raspberry Bleue 3 Lacs immerses the public in a summer memory. The design of the can, signed by PIGEONtakes up the well-known visual signature of the 3 Lacs Pink Lemonade Gin, with the added bonus of the 3 Lacs pink flamingo… which is adorned with blue.

For five years, the 3 Lacs Distillery has stood out for its ability to transform, with care and pleasure, its ideas into moments of happiness for all. To bring Blue Raspberry Lemonade Gin to life, the three co-founders, united by a long-standing friendship, drew their inspiration from the magical memories of their past summers.

“We were taken by a moment of nostalgia, evoking our memories bathed in sunshine and blue skies. It’s comforting to remember beautiful moments! It is this vision that guided us in developing the recipe and the result is simply delicious,” explains Dominic Proulxhead distiller and co-founder.

“We are proud to support Distillerie 3 Lacs since its very beginnings and to participate in the growth of the brand. Through each project, we seek to create a strong emotional connection with consumers by creating unique and fun worlds. There is no doubt that the new 3 Lacs ready-to-drink will delight consumers both visually and taste-wise!” says Olivier Chevillotexecutive creative director at Pigeon.

The ready-to-drink Gin Lemonade Blue Raspberry 3 Lacs is sold at the SAQ in packages of 4 cans of 355ml.

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