The latest list of best-selling smartphones, published by Counterpoint Research, shows that the most popular smartphones in the world still come from shows that the most popular smartphones in the world still come from Apple. While the more affordable iPhone 14 came out on top in Q1 2023, the iPhone 15 Pro Max was the best-selling smartphone worldwide from January to March 2024, with a 4.4% market share. %.
Users are increasingly opting for the top models from the respective companies. While only 24% of Apple’s smartphone sales in the first quarter of 2020 came from the expensive Pro models, the two high-end models now account for half of sales. Apple’s strategy of reserving features like the latest iPhone processor, titanium frame, 120Hz ProMotion display, telephoto camera, and Dynamic Island for Pro models is clearly working . Samsung also shows a clear trend towards high-end models.
The Galaxy S24 Ultra was the most popular Android smartphone in the first quarter with a market share of 1.9%, just ahead of the Galaxy A15 5G with 1.5% and the Galaxy A54 with 1.4%. According to Counterpoint Research, this is partly because the Galaxy S24 series was the first to gain access to Galaxy’s AI features, but consumers are also increasingly turning to flagship smartphones because they keep them longer before replacing them. In the first quarter of 2024, a remarkable 22.4% share of the global smartphone market came from the ten most popular models, including five Apple iPhones and five Samsung Galaxy models.
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