The iPhone 16s are going to be completely crazy! Tim Cook, Apple CEO, no longer even holds his tongue when praising his company’s work in AI

The iPhone 16s are going to be completely crazy! Tim Cook, Apple CEO, no longer even holds his tongue when praising his company’s work in AI
The iPhone 16s are going to be completely crazy! Tim Cook, Apple CEO, no longer even holds his tongue when praising his company’s work in AI

JVTech News The iPhone 16s are going to be completely crazy! Tim Cook, Apple CEO, no longer even holds his tongue when praising his company’s work in AI

Published on 07/05/2024 at 12:40

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AI is on everyone’s lips, even those at Apple. The company will embark in the same boat as the others, but with, apparently, a special touch that will differentiate them from the others. It’s not me, it’s Tim Cook who says it.

Tim Cook ultra confident for the future of AI at Apple

For many months, while the entire technological sphere was in turmoil around the massive arrival of AI in many forms, Apple did not seem to flinch. Refusing to use the term “AI” or “artificial intelligence” anywhere, the Californian company finally cracked a few months ago and understands the importance of this term for the general public.

Of course, Apple has been using AI models for years, just like its competitors, but when you talk to ordinary people, saying “computational photography” or even “neural engine” is less confusing. ‘effect. This is why, whencall quarterly meeting with major investors, Tim Cook, Apple’s CEO, took the opportunity to support Apple’s desire to take the path of AI more than ever, with its own strengths:

We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless integration of hardware, software and services, revolutionary Apple silicon with our industry-leading Neural Engine, and our unwavering focus on privacy.

A nice tirade, enough to camouflage the 10% drop in revenue linked to the iPhone compared to the same quarter of the previous year. In fact, it is true thatWith Apple’s strength, and its habit of not doing things like others, we have the right to expect a lot. How can we not be in a hurry to see Siri transform into something much more useful, like a real AI assistant that can use all the information linked to our Apple account to help us on a daily basis by chatting with it. I say that…

See you on June 10 to find out everything about Apple and AI

Fine words are good, but actions are better. The Apple boss’s speech increases the hype, but the date to remember is on June 10, the day of the famous WWDC 2024 conference. This annual keynote presents the new software developments for Apple. Initially intended for developers, it has long attracted the general public, who can’t wait to discover the new features for the iPhone, iPad, Apple Watch, etc.

This year, the focus should be on artificial intelligence, which should be the major new feature of iOS 18. According to the few publications by Apple of several open Source language models in recent months, it is likely that the company will present, next month, an AI integrated into the iPhone, which is not too heavy and which works locally – unlike those of the competition like Samsung or Google.


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