After the 3310 or the 8210 and the Banana Phone, Nokia is preparing to launch a modernized version of its emblematic 3210, the flagship phone of the early 2000s.
It all started with a strange tweet in mid-March. Nokia announced the “return of an icon in May”. Here we are and fans of the brand are waiting for the imminent reveal, having for the moment to be content with a blurry image representing a yellow device.
But this could be rich in information. If the “Banana phone”, nickname of the Nokia 8110, already made its comeback almost six years ago, the Finnish nostalgic range still includes a few references which have not yet made their “comeback”.
An iconic phone sold more than 160 million copies
Since its passage under the HMD Global flag, which has had the luxury of resurrecting a number of iconic devices, Nokia has been reborn from its ashes with launches that are creating a buzz, particularly among the most nostalgic, but also among an audience younger who likes the quirky and minimalist side of the functions next to cutting-edge smartphones.
The mysterious yellow smartphone with its unique photo sensor on the back could therefore be the Nokia 3210 of which this was one of the variants.
Although the manufacturer recently launched its own line of smartphones, HMD would have every interest in relying on this new reference from the license it holds until 2026. The Nokia 3210 was one of the flagship models of the beginning of the 2000s, selling more than 160 million units. It owes its success in particular to the presence of the Snake game and its possibility of personalizing its shell by changing it or even its ringtone.
The Nokia 3210 was released on March 18, 1999, 25 years to the day before the tweet was published. And in May, Nokia will celebrate its 159th anniversary. The first rumors point to a presentation on May 8 for a launch on May 15, with a device with an iconic design, but with revised specifications, including a 2.4-inch LCD screen (compared to a 1.5-inch monochrome panel). “), a 2 Mpx camera, a 4G connection and a long-lasting battery that recharges via USB-C.
The opportunity for the brand and its owner to advertise each other. It’s in the old pots that we make the best advertising for our new smartphones…
