Would the iPhone 16 and iPhone 16 Pro have trouble attracting people? This is what the first figures seem to indicate. Cupertino does not officially communicate the number of iPhones sold so soon after their launch. On the other hand, the figures obtained by analysts, particularly from resellers, provide an overview of the success of a new model, particularly in comparison to its predecessors.
Read: our full review of the iPhone 16 Pro
Two first reports, one from analyst Ming-Chi Kuo, the other from his friend Dan Ives would confirm the drop in sales of Apple’s new smartphones. In a note on his blog, the first claims that the iPhone range as a whole has sold 37 million copies, a drop of 13% compared to the iPhone 15 over the same period last year. last. These figures are corroborated by statistics obtained by Dan Ives who speaks of just under 40 million smartphones sold.
The iPhone 16 Pro in small form
The drop in sales would not affect the two iPhone models in the same way. Unsurprisingly, it is the most expensive model, the iPhone 16 Pro, which suffers the most at launch. Already at the time of its officialization, several voices were raised to highlight the low number of new features on the latest version of the high-end smartphone. Thus, Ming-Chi Kuo estimates that the iPhone 16 Pro has sold some 9.8 million units, a drop of 27% if we compare it to its equivalent last year. Same thing for the Pro Max version, the most popular in 2023. This would show a drop of 16% with a total of 17.1 million smartphones sold.
Several explanations can be put forward to explain this start below expectations. The first and most obvious obviously concerns the absence of Apple Intelligence, which was promised in June. As we pointed out in our review of the iPhone 16 Pro, Apple took a considerable risk by delivering a smartphone that was “not finished” from a software point of view. And even though Apple is communicating on a deployment by the end of the year in the United States, it is much less committed to European availability which would not occur until 2025.
This absence, even temporary, cannot also hide another fact: in its new version the iPhone only accommodates few new features. Apart from a new “Camera Control” button of questionable interest and an improvement in the photo module, the iPhone 16 Pro, to name but a few, only has slightly thinner edges to offer.
Finally, this drop in sales must be put into perspective with the fairly high expectations surrounding the iPhone 16. Indeed, ahead of the launch, several analysts predicted future sales records for the first iPhone designed for artificial intelligence. . The next few months could obviously prove them wrong, but for now the start seems very complicated.
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Source :
CNN
