Much more than just a pretty look
Tomorrow, the way we perceive beauty will go well beyond color, shape or shape, to include inner well-being and a sense of responsibility towards future generations. Beauty will be seen as an expression of a holistic and transparent approach to consumption and life in general, reflecting people’s attitudes towards more sustainable lifestyles, through health-conscious cosmetics and throughout of their life. The beauty of tomorrow will be simple and emphasized with authenticity, while taking care of the planet.
To address societal challenges such as climate change, resource shortages and the need to preserve tomorrow’s world, the cosmetics industry must take a new step: we must collectively recognize our responsibility and lead the transformation towards a more sustainable life .
Beyond Beauty
Thus, the mission of BASF Personal Care, as a major supplier of cosmetic ingredients, is to work throughout the value chain, hand in hand with partners and customers, to enable the emergence of a new generation of durable and efficient products. We want to play an active role in promoting solutions that contribute to a more sustainable future, helping the industry meet the demands and new values and priorities of consumers.
With Beyond Beauty, we want to go beyond what has been possible until now, by collaborating on an even more transparent and holistic approach to beauty. Not only do we develop cutting-edge technologies validated by scientific evidence, but we also support a transition to more sustainable, ethical and ecological solutions.
Beyond Beauty embodies our commitment to enabling our customers to unlock new opportunities in an evolving personal care market. With innovative solutions supported by digital services – and in line with the values and priorities of current and future consumers.
The journey continues
At www.personal-care.basf.com/beyondbeauty you will find a number of examples that will give you an overview of BASF’s many initiatives within the Beyond Beauty program. Although there is still much to be done to bring the cosmetics industry in line with the demands of sustainability, climate protection and evolving consumer expectations, we are convinced that we can achieve this collectively – and We invite cosmetic manufacturers and our other partners to join us.
