The AJA and Her Game Too strengthen their awareness and fight against sexism

As part of its partnership with the Her Game Too association signed last March, intended to raise awareness and empower the general public on the subject of sexism in the stands of football stadiums, the AJA is implementing two new features at the occasion of the match against Lille this Friday at Abbé Deschamps.

• A QR Code will be placed in several places in the stadium in order to report, via a form, any sexist, physical or verbal aggression.

• Hygienic protection will also be available for self-service in the women’s toilets.

AJ Auxerre and Her Game Too have already carried out joint actions since the start of their partnership, such as meetings with our young people from the Training Center, the promotion of female audiences and staff or prevention and training workshops with of our stewards.

As a reminder, Her Game Too is a non-profit organization founded in May 2021 in the United Kingdom by twelve women passionate about football, who are committed to developing the campaign with the aim of promoting a football philosophy in which women are welcomed and respected equally. More than three years later, Her Game Too is now a partner of nearly 100 amateur and professional football clubs in England and is now strengthening its position in France, through its branch Her Game Too France, created in November 2022 and chaired by Anoush Morel.