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Samuel Piette, new investor-ambassador of the Montreal Roses

The captain of CF Montreal, Samuel Piette, has chosen to become an investor-ambassador of the Montreal Roses, of the new Northern Super League. By joining forces with the Quebec team in this new professional circuit, he hopes to contribute to the growth of women’s soccer.

Taking a shareholder role in a club was not a long-held goal of the 30-year-old midfielder. In fact, this new partnership materialized quite quickly, according to the main person concerned.

It first interested me when I saw the announcement that Bruny Surin had become an investor-ambassador of the teamsays Samuel Piette.

When Isabèle Chevalier and Jean-François Crevier contacted him to explore his interest in joining the project, they did not have to work very hard to convince him.

It’s a great opportunity for me to continue to be involved in soccer. Doing it while I’m still a player will help me disconnect from my work to be better when it’s time to performhe believes.

The captain of the Bleu-blanc-noir does not see his title of investor-ambassador as a new responsibility, but rather as an opportunity to devote even more time to his passion.

In all honesty, I don’t have specific obligations to post on social media or be present at a certain percentage of games. It’s going to be a healthy relationship where I’m going to be involved however I can, but even if I wasn’t an investor, I would have been there oftenensures number 6 of CF Montreal.

I hate to say it, but having a public figure like me is good for their marketing and for me. It’s a win-win.

A quote from Samuel Piette, investor-ambassador of the Montreal Roses FC

The Quebecer therefore adds his name to a long list of professional athletes who have chosen to include a professional team in their financial portfolio even before retiring. He does not hide the fact that in his case, it is also a way of preparing for his post-career.

It’s a monetary investment, but I also see an opportunity to one day play a bigger role in this team, in a technical or administrative role. I leave all doors opensays Piette.

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The sports director of the Roses FC de Montréal, Marinette Pichon, the president Annie Larouche, as well as the co-owners Isabèle Chevalier and Jean-François Crevier

Photo: The Canadian Press / Christine Muschi

Most of the teams in the SLN can count on emblematic figures of Canadian soccer among their shareholders. This is particularly the case of the legendary Christine Sinclair: the young retiree is involved with the Rise from Vancouver. It’s just one of many factors that lead Piette to believe the future of the league is in good hands.

I think it will be a big success. We see how much the sport is growing in Canada at the moment with the recent success of the women’s national teamhe recalls.

My primary motivation is not to have a return of 7 or 8% like in the stock market. It’s really more about playing a certain role in the community, growing the sport and keeping doors open for me later.concludes Samuel Piette.

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