NBA extends partnership with Tissot

“The design is obviously inspired by the world of basketball, but also that of watchmakingbegins Alain Zobrist, CEO of Swiss Timing, an entity of the Swatch Group dedicated to sports timing. The technology allowing a transparent background has been retained, as have the size and color of the numbers. The LEDs are more modern and the outline can change color depending on the needs and teams. » Beyond the visual developments, the new clock is also lighter, in order to facilitate its installation, and the timekeeping system is based on more efficient technologies.