Paris, France / Zug, Switzerland – Infront and Stade Toulousain, the most successful club in European rugby,
announce the extension of their commercial partnership for the next 10 seasons.
Arrival in 2017 (while Didier Lacroix took over as president of the club) as commercial manager
exclusive, Infront then had the ambition to establish the strongest brand in world rugby. Strength is
to note that the objective was achieved with an increase in revenue over the cycle of 48% linked to the
marketing of partnerships and hospitality services for record turnover on
the 2023-2024 season.
For seven seasons now, numerous projects have been carried out in close collaboration with the
club teams such as the marketing of partnerships around the men’s and women’s sections,
the launch of the ST Aéro Business Club (the business club dedicated to companies in the aeronautics sector
and space) or the development of income from the endowment fund.
These very good financial results, helped by the numerous sporting successes of the club, are also the fruit
the expertise and intense work provided by our local team of eight employees and the support
active in the teams at Infront France headquarters based in Boulogne-Billancourt.
With a common vision and numerous projects in perspective, this collaboration between Infront and the
Stade Toulousain is therefore entering a new era and will allow the club to continue its ambitious
Didier Lacroix, President of Stade Toulousainsaid: “ Stade Toulousain is delighted to see
continue and expand a collaboration of excellence which contributes every day to bringing together around the
club, its sporting and economic project, a unique and invested network of partners. This is a page of
the history of the Rouge & Noir that we continue to write together, in fidelity to values
common, driven by the same desire to inscribe it in capital letters. It is a desire on the part of
club to work with stability and continuity to meet future challenges. The renovation of
our stadium and its hospitality, international influence are all subjects to be co-constructed
with the Infront teams to further improve our performance. »
Julien Ternisien , Senior Vice President Summer and Winter Sports of Infronta dit : « Based on a refined common vision and a broader range of projects, our collaboration with Stade Toulousain between
now in a new era and will allow the club to continue its ambitious plan of
development through a new phase of growth in sponsorship and hospitality revenues.
The entire Infront team is proud to provide Europe’s most successful rugby club with expertise,
first-rate services as well as a lot of passion and dedication. I’m sure we can
go even further by helping Stade Toulousain reach new heights. »
Alexis Zabel, Managing Director of Infront Franceadded: “ It is with great pride to announce the
extension of our exclusive management contract with Stade Toulousain. This renewed confidence
by the management of the club and all the members of the board rewards the quality of the work carried out
by my teams over the last seven seasons and responds to a shared, long-term ambition with
the Stade Toulousain. »
