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Editor
Holder of a Master’s degree in international law, I realized at the end of my university career that it was important to evolve in a field that you appreciate. Overnight, I decided to put an end to my parents’ dream, who saw in me a future lawyer, to make a living from my passion: sport. Since then, I have covered transfer windows and sports news, trying to keep readers informed as best as possible.
The Arnault family is entering football. The famous French family has reportedly joined forces with Red Bull to buy Paris FC. The goal is to build a solid project, without rushing. In other words, it is not tomorrow that certain PSG players will arrive at the competitor. Which does not prevent some players from maintaining close ties with Bernard Arnault.
L’French team is looking for gondola heads. And it’s not Kylian Mbappé, under fire from critics and absent during this October gathering which will make people forget the retirement of Griezmann, Giroud or even Lloris. A transfer of power is underway among the Blues and sponsors are taking a close look at this phenomenon.
The next generation is expected
« Mbappé’s image is a little blurred, rightly or wrongly. His communication sometimes leaves something to be desired and whatever he does, he will always be commented on. The Hernandez brothers, Mike Maignan, Aurélien Tchouaméni or Eduardo Camavinga can embody the next generation. The public likes them. Bradley Barcola, on the pitch, does exceptional things, and what he returns, despite his young age (22), he is in the right mix. Michael Olise too, although he arrived very quickly. And there is Warren Zaire-Emery, only 18 years old, but who has a very good image » said Frank Hocquemiller, boss of the VIP Consulting agency.
Zaire-Emery, next muse of the Blues?
The young generation is also home to some bankable players, starting with Warren Zaire-Emery, who did not wait for the buyout of the Paris FC to get closer to big names like Bernard Arnault. « We receive a lot of requests for brands for footballers. It’s difficult to accept for certain sports which are hard, have values, make efforts to exist, but football remains number 1. The arrival of the Arnault family, the fact that Louis Vuitton takes Zaire-Emery under contract, these are very positive signals » he confided to L’Equipe.
