Wife of the famous footballer David Beckham and former member of the world-famous Spice Girls, Victoria Beckham is now a successful English stylist and entrepreneur. Smoky eyes, XXL platform shoes, a petite figure and a perfectly pulled-together hairstyle are part of her trademark. After a first successful collaboration with the Estée Lauder group in 2016, the 49-year-old stylist launched her cosmetics brand Victoria Beckham Beauty in 2019. A logical continuation of her YouTube channel created in 2018, her second brand was born from her association with Sarah Creal, former director of partnerships at Estée Lauder.
In one of her many interviews, the fashion and beauty icon says she imagined this new branch with the aim of “taking care of women inside and out, by providing them with must-haves in makeup, skincare, perfume and well-being that (she) thinks she needs in (her) own life”. To put it simply, Victoria Beckham puts herself in her customers’ shoes. She then offers a complete collection based on perfumes, special “Smoky eye” palettes, eyeliners, skincare and gift kits, all formulated with ingredients that respect the skin and the environment. After some financial difficulties related to Covid-19, the Victoria Beckham Beauty line merged with the luxury clothing line, leading to a downward revision of prices. However, the quality of the products and the ecological commitment of the two brands have not suffered.
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# A large collection of cosmetics, from beauty to care
When it first started, the brand’s catalog included 13 products. After more than 4 years, Victoria Beckham Beauty offers around twenty cruelty-free cosmetics available in multiple shades to vary styles and match all skin tones. At the heart of the makeup panel, find:
– 2 mascaras noirs
– 3 eye liners
– 1 palette smoky eye (5 teintes)
– 1 cream eye shadow (8 shades)
– 1 highlighter en stick (2 teintes)
– 1 stick lipstick (13 shades)
– 1 blush stick (7 shades)
– 1 bronzer palette (10 shades)
– 1 gloss (10 shades)
– 1 lip pencil (7 shades)
To spoil your makeup-loving loved ones, VBB lets you choose between several customizable kits. In addition to makeup, Victoria Beckham Beauty also has a complete range of facial care. Designed to offer skincare lovers healthy and radiant skin, this line was designed and imagined in collaboration with Professor Augustinus Bader. Between the new duo of cleansers, the serum and the moisturizer, adopt a whole new beauty routine.
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# Several unique ranges based on promising partnerships
To offer quality products to her millions of fans, Victoria Beckham has surrounded herself with the best. Designed using strict protocols, all products without exception have been thought out and imagined by experts. For her range of facial care, Victoria Beckham called on the famous professor and doctor of medicine Augustinus Bader. Just like with his own brand, the expert in stem cell biology and regenerative medicine offers anti-aging care with this collaboration. On the perfume side, the brand will release its famous trio Portofino ’97, Suite 302 and San Ysidro Drive in September 2023. To direct this new fragrance campaign, the former singer has teamed up with Steven Klein, a great American photographer.
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# Quality at all costs
Even though the merger of the two Victoria Beckham lines has led to a price revision, it is important to keep in mind that this is a luxury brand and that the products are therefore not within everyone’s budget. Indeed, for makeup, expect to pay on average between €30 and €66 per product. For the skincare part, prices increase and vary between €70 and €356. As for perfumery, expect to pay €200 for the 50mL format and €290 for the 100mL.
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# A global success on an ecological basis
Who says luxury can’t support ecology? With her two luxury brands, the English businesswoman makes a point of respecting the environment with clean ingredients, responsible sourcing and sustainable designs. Called V-Standard, the brand’s ecological campaign promises a strict manufacturing protocol and products that respect the skin and the environment. Each of the formulas is guaranteed to be additive-free. The list of prohibited ingredients is regularly updated by experts to avoid any risk of allergies.
When it comes to packaging and shipping, Victoria Beckham Beauty limits the use of plastic and favors materials such as glass and cardboard. Many of the cosmetic products are kept in glass or solid brass packaging (a completely sustainable and infinitely recyclable material). As for sustainable packaging, the latter is made entirely from recycled cardboard and paper certified by FSC (Forest Stewardship Council).
To cement her brand’s commitment to the environmental fight, Victoria Beckham managed to make her empire a member of the Pact Collective. This non-profit organization collects hard-to-recycle beauty product packaging to give it a second life. All VBB customers based in Canada and the United States can send their empty bottles (up to 10 products per shipment) to the recycling organization.
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