This can explain that despite the financial strength of the shareholder Kilmer Sport and its owner Larry Tanenbaum (a fortune estimated at 2.5 billion dollars and a place in the top 1,500 richest personalities in the world) , AS Saint-Etienne is forced to monitor spending on this transfer market.
The Saint-Etienne team must not let itself be overwhelmed by the contracts it pays to players, because the payroll weighs heavily, very heavily even on the club’s total revenue, as shown by the accounts for the last 2023-2024 season. which we revealed to you exclusively on Sportune.
Excluding trading and CVC, salaries which weigh heavily on ASSE’s income
Salaries, at 14,729,016 euros, plus social charges, at 5,622,616 euros, total as of June 30, 2024 a payroll charged at 20,351,632 euros for ASSE. Which, compared to the club’s total turnover, at 45,565,763 euros over the same period, seems relatively controlled; it then represents only 44% of the club’s revenue.
This is true, but it needs to be qualified twice. On the one hand because AS Saint-Etienne has the particularity – and it is the only one in French professional football – of associating trading operations with its turnover (see explanations here). And another because the Saint-Etienne team, like the other clubs concerned, derived the final benefits from the agreement with the League with CVC.
TV rights lower than the League’s initial predictions
By removing the income from the transfer window and that of the investment fund associated with the commercial management of the LFP, then the club’s turnover decreases to 22,123,105 euros. And then, again, the weight of payroll on income increases to 92%.
Finally, let us remember that, even if the turnover of the Greens should mechanically increase with the return to Ligue 1, they will no longer have the benefit of CVC and the TV rights for Ligue 1, initially hoped for close to the billion annual euros, will only be half for France (excluding international duties).
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