INTERBEV wants to promote veal in Europe, including in France

INTERBEV (national inter-professional association of Livestock and Meat) is launching a consultation for the implementation of a promotion and information campaign aimed at promoting veal in France, Belgium and Italy for the period 2026-2028. This campaign must reach both opinion leaders and consumers. Actions will include press and public relations, influence and awareness raising aimed at reinforcing the message among identified targets. In fact, a commission will meet to select four agencies. They will receive the brief/specifications on February 11 while their hearings will take place on March 17. The total amount of the contract is nearly €3.8 million excluding tax.