French football is expanding its international reach with an agreement signed between LFP Média and the Viaplay group. This multi-year partnership guarantees the exclusive broadcast of Ligue 1, a selection of Ligue 2 matches and the Champions Trophy in five countries: Denmark, Norway, Sweden, Finland and the Netherlands.
the entire Ligue 1 will be visible thanks to Viaplay
Nordic fans will be able to follow all Ligue 1 matches on the Viaplay platform, while a selection of matches will also be offered on the group’s traditional channels in Scandinavia. Maximum exposure which will allow large French teams like Paris Saint-Germain, Olympique de Marseille or Olympique Lyonnais to conquer new territories.
A partnership that begins this weekend
Martin Aurenche, Chief Media Officer of LFP Média, underlines the importance of this partnership which strengthens the international visibility of Ligue 1. For his part, Peter Nørrelund, director of Viaplay Group, is delighted to enrich its catalog of sports rights with the French championship. An agreement which begins this weekend, allowing Scandinavian and Dutch football fans to discover the spectacle and talents of the French elite.
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