It was born “Parc OL”, also took the name “Stade des Lumières”, but since its inauguration in January 2016, a few months before France hosted the Euro football tournament, it is known by its name: the Groupama Stadium. The insurance company had the hollow nose to associate itself from the start with the setting of Olympique Lyonnais, because the brand is now inseparable from the enclosure in the collective imagination of followers of French football.
The naming of Groupama Satdium is coming to an end seven months
But things could change in a few months, because the title sponsorship contract for the stadium comes to an end, on July 31 of the year 2025 which is looming. It was extended in mid-December three years ago, the agreement also providing, according to the press release published at the time, “associated marketing rights and benefits as well as a “My special OL by Groupama insurance” system.” .
A partnership worth nearly €7 million annually for Les Gones
This partnership between the Rhone club and the insurer brings in nearly 6.9 million euros annually for the benefit of Olympique Lyonnais. It is the most expensive stadium naming contract in French football and in the top 15 internationally. Other than with the Gones team, Groupama is known for its commitment to the world of cycling associated with the French group Groupama-FDJ which plays on the World Tour circuit.
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