The startups Tennis Ai, Matchango, My Steps, WellPass and Tiki Data, selected as part of Accelab's STADIUM by MDJS program, represented Morocco at the international Sports Tech Nation 2024 event, which was held in December 2024 in Munich.
These startups, from the Moroccan sports and technology ecosystem, were highlighted for their innovations and their potential for transforming the sector. Thanks to the support of the STADIUM by MDJS program, they benefited from support in key areas such as strategy, marketing, and commercial development, allowing them to position themselves as key players.
During this event, several sportech innovations were highlighted, each providing unique solutions to revolutionize the sporting experience and well-being. Tennis AI presented an artificial intelligence-based performance analysis solution designed to enable tennis players and coaches to optimize their progress. Matchango has unveiled an intuitive platform making it easier to organize sporting events between enthusiasts. MySteps captivated visitors with an innovative app that encourages an active lifestyle through an motivating rewards system. For its part, WellPass made its mark by offering a service allowing companies to offer their employees simplified and unlimited access to a wide choice of gyms and well-being activities via a single subscription. Finally, Tiki Data, a pioneer in the application of data science to football, presented its forward-thinking approach: using advanced data science techniques to provide accurate performance analytics, thereby fostering innovative sports strategies for teams .
“Thanks to Accelab, we were able to participate in Sports Tech Nation 2024, which allowed us to meet the leaders of the biggest European clubs, explore great opportunities and share enriching discussions with industry experts” , tells us Idris Houir Alami, co-founder of the startup Tiki Data.
Their participation provided them with international visibility and the opportunity to establish links with investors and strategic partners in the sector. This event also made it possible to highlight the dynamism and creativity of the Moroccan entrepreneurial ecosystem, demonstrating its potential to actively contribute to global innovation in sportech.
“We have worked hard with our German partners to make this initiative a success. It is indeed essential for us to place Moroccan sportech on the international scene” confides Abdessamad Lahmami, Program Manager of STADIUM by MDJS.
This initiative is part of the vision of Accelab and the MDJS to position Morocco as a key player in the development of innovative sports solutions. Their commitment to supporting startups through programs such as STADIUM by MDJS illustrates a strong ambition: to promote national talents and propel them onto the international scene.
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