In China, a new trend is emerging in the field of fashion and luxury: “pingti.” These items, which faithfully imitate products from prestigious brands such as Lululemon or Hermès, are gaining popularity among Chinese consumers, particularly among the Middle Kingdom’s Generation Z. Unlike classic counterfeits, these products are distinguished by a claimed quality similar to that of the originals, but at much more affordable prices, reported the French version of Fashion Network on September 1.
Pingti, which could be called “lures” or “dupes” in French, reflect a significant change in Chinese consumer behavior. Shoppers are gradually turning away from major luxury brands, no longer seeking only the prestige of these products, but equivalent quality at a lower cost. This trend is particularly marked in a difficult economic context, where the need to control expenses encourages consumers to explore less expensive alternatives.
Local companies like Chicjoc are capitalizing on this trend. The manufacturer offers a high-quality tweed overcoat for around €450, using Italian materials from the same suppliers as prestigious brands like Prada and Bottega Veneta. These products, although devoid of big-name brand logos, are enjoying increasing success on e-commerce platforms (…)
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