The digitalization reform in Morocco, including VAT, payment deadlines and the establishment of electronic invoicearouses moderate interest among companies. They seem more concerned about preserving their commercial relationships and the continuity of their activities, according to a recent study carried out by Sage Maroc, a subsidiary of the group specializing in accounting, financial, HR and payroll management technologies for VSEs and SMEs.
Despite the announced objectives to reduce payment times and fight tax fraud, many Moroccan companies do not consider these reforms as an immediate priority. This observation reflects a gap between the regulatory imperatives in preparation and the operational concerns of accountants, trustees, administrative and financial directors (DAF) as well as administrative and financial managers (RAF).
This study, carried out by the Immersion firm on behalf of Sage Maroc, focused on these professionals to better understand their expectations and perceptions. It is based on qualitative methodologies, notably the Dunning-Kruger curve model, which analyzes the relationship between skills and perceived confidence in a given domain.
The results reveal that accountants, fiduciaries, RAFs and DAFs place more emphasis on accounting transparency. They now consider accounting as a management and strategic decision-making tool, beyond its tax role.
“Morocco has initiated a digital transformation process structured around four axes: reducing payment deadlines, combating tax fraud, penalizing bad payers and establishing tax fairness through withholding tax. source. The success of this transition relies on the ability of accountants, fiduciaries, RAF and DAF to adapt and support this change,” underlines Abdellah Marrakchi, regional director for Morocco and Tunisia at Sage.
To support this development, Sage Maroc offers solutions adapted to the specific needs of businesses and professionals. With its network of more than 70 partners and integrators, the company aims to support accountants, fiduciaries, DAFs and RAFs in the integration of new digital practices.
Since its establishment in Casablanca in 2007, the firm has supported more than 6,000 companies and manages an installed base of 40,000 users.
This study highlights the challenges and opportunities linked to digital transformation, while emphasizing the importance for accountants, fiduciaries, RAFs and CFOs to collaborate with the digital ecosystem to ensure a successful transition.
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