New smoking fashion at the gates of Belgium with V-play and Smartvape…: these future ways of smoking which worry tobacco specialists

Pediatricians want stricter rules for smart e-cigarettes: “It’s about children’s health”

The Smartvape, an intelligent puff, has already made its way into Belgium and is scaring doctors. For experts, there is little doubt that these products target young people. “Just look at the colorful packaging, it is not neutral packaging like the classic cigarette. There is a diversity of tastes and very often, young people are not aware that it does not contain natural nicotine which is highly more addictive. There are few obstacles to consumption unlike a classic cigarette.analyzes Nora Mélard, expert in tobacco prevention at the cancer foundation.

Another product, this time, at the initiative of multinationals like Philip Morris, is gaining momentum: heated tobacco. It comes in the form of small tobacco cartridges to be inserted into a heating system. “It is not yet sold in Belgium but is very popular in Europe. People compare it to the electronic cigarette but there is combustion.warns Nora Mélard. According to Adrien Meunier, this very harmful system is aimed more at slightly wealthier thirty-somethings.