Client centric vision organized yesterday the launch of the 1st edition of the Customer Service of the Year Election (Escda). This first in sub-Saharan Africa aims to promote excellence through business development and customer satisfaction.
From January 2025 to April, registrations for Customer Service of the Year Election are open (Escda). This is the first time in sub-Saharan Africa that such an event has been held to promote quality of service. This initiative aims for the economic development of the region by improving relations between customers and businesses. Better still, Escda allows companies to identify their strengths as well as their weaknesses; which will allow them to offer quality services. Designating customer service of the year using objective criteria is also a decision-making aid for investors and an opportunity for companies to be able to validly boast the quality of their customer service.
Ludovic Nodier, from Escda France, suggests all companies established in Senegal to participate in this first edition. He emphasizes that they would benefit from competing to win the prize for best customer service of the year and having an idea of users’ perceptions of the services provided. At the end of the evaluation, a ranking and evaluation report will be provided to all participating companies in accordance with the principle of respect for personal data and the data of other companies in order to guarantee flawless confidentiality, without tainting the sincerity of the ‘election.
Mr. Nodier adds that this is an evaluation based on objective criteria taking into account the differences in the sectors of activity of the competing companies. The best placed company will have the opportunity to use the Best Customer Service of the Year logo to better promote the quality of their customer service. He also defines the election of the service of the year as “a catalyst of energy” which acts on the national ecosystem of businesses, particularly in the context of customer relations, thus giving the example of Morocco whose companies have recorded an average jump of 30% in improving customer service.
The evaluation tests for registered companies will take place from June to August 2025 and the award ceremony in November of the same year.
Assane FALL
