Expert advice and feedback in AI audio discovery.
Synthetic voice, conversational chatbot…, we have all already been users of technological solutions using audio and voice recognition. But a new dimension is accelerating with AI audio concerning both large companies in the mode of communication with their employees, and traditional media in the experience offered to their readers.
On the occasion of the last Winter Edition organized by BigBoss we met the company ETX Majelan, a company specializing in AI audio which combines content and technology to support companies in their audio transformation (podcasts/synthetic voices), through creation, orchestration and distribution of intelligent audio content.
Feedback on what we discovered in the revolution of these uses…
Companies have a very large volume of written documents
The observation being that it is relatively difficult to involve all your employees in consulting a sometimes plethoric content offer, especially when it comes to large organizations with employees dispersed across the country or even internationally. Indeed, the challenge is to be able to optimize people’s engagement by offering them personalized content to consume on the move according to their needs, their profile and by providing a hybrid value proposition allowing both personal and professional development. .
In a period of disengagement, AI audio makes it possible to work better and gain efficiency, by consuming spoken content transcribed using synthetic voice and voice cloning. With an interactive flow, each user benefits from the use of conversational navigation, thus allowing them to be informed while continuing to do something else and above all without this translating into the notion of “radio boss” but indeed through ultra-personalized choices, associated with proprietary content produced by ETX Majelan.
If the experience had to be summed up in one sentence Cécilia Gabizon, VP content and AI at ETX Majelan, would not hesitate to say: “It’s the right content at the right time!”.
Proof by example with 17 minutes of audio content consulted on average per day and per person, making it the leading consultation channel among all those activated by companies.
40% of the press is put into audio by ETX Majelan
The same goes for publishers of press and written content who must innovate and transform themselves thanks to technologies and AI in the consumption experience of their content for readers. Whether with the Majelan Pro application from ETX Majelan or through the integration of a widget within the publisher’s site, all users can consult written articles transcribed in audio with text to speech through of a player reading the article through a synthesized voice.
AI audio is therefore truly a revolution for communication and content consumption.
Voice cloning for an even more embodied and personalized experience
The issue is above all ethical in the construction of the legal model of voice cloning with in particular an important objective mentioned by Cécilia Gabizon: “How to remunerate cloned voices?” since there are identity rights linked to voice to be valued.
The technology for voice cloning allows a high quality result, allowing mouth games and a diversity of tones from the same speaker.
The voice of the company manager, for example, can be reproduced to strengthen the link and embodiment with users. Two methods: instant cloning which allows you to obtain short extracts while a wider field with real granularity requires a trip to the studio with a set of sentence data to recreate the entire identity of the voiceprint.
A voice clone with AI audio can also speak in all languages, which strengthens proximity and links with individuals for organizations on an international scale.
Concerning the media, there is a real desire to clone the voices of their journalists to speak directly to readers in the audio transcription of their press articles.
Listening more than reading is therefore the paradigm shift of this technological revolution!
