Smeia, the exclusive importer of the BMW brand in Morocco, is celebrating its 9th anniversary this year.th participation as official carrier of the prestigious Marrakech International Film Festival, consolidating its continued support for the world of cinema and major cultural events in Morocco.
For this edition, Smeia – BMW reaffirms its commitment to innovation and sustainability by providing the festival organization with the latest generation vehicles, including 100% electric models such as the BMW i7 limousine, the BMW iX after-sales service, the BMW i5 sedan and the BMW i4 Gran Coupé. These vehicles have a key role as logistical support and will ensure the transport of local and international guests, including actors, producers, artists and film personalities from all over the world.
On the sidelines of the festival, Smeia will mark a highlight with the announcement of the all-new BMW X3, an emblematic model of the BMW range. Combining elegance, power and versatility, this characterful SUV reflects the brand’s DNA. Designed to adapt to both urban environments and nature escapades, the BMW X3 seduces with its bold design, dynamic lines and premium interior, offering an exceptional driving experience.
An exceptional edition for a legendary festival
For its 21st edition, the Marrakech International Film Festival welcomes a prestigious jury chaired by acclaimed director Luca Guadagnino, accompanied by emblematic figures of world cinema:
- Ali Abbasi, Iranian director with a striking style;
- Zoya Akhtar, renowned Indian filmmaker;
- Patricia Arquette, American actress who recently stepped behind the camera;
- Virginie Efira, renowned Belgian actress;
- Jacob Elordi, rising Australian actor;
- Andrew Garfield, internationally acclaimed talent;
- Nadia Kounda, Moroccan rising star;
- Santiago Mitre, acclaimed Argentinian director.
These personalities have the difficult task of deciding between the 14 films in official competition to award the Golden Star to the most remarkable work.
About BMW international and cinema:
For decades, BMW has played a leading role in the cinematic universe, supporting legendary blockbusters:
- the famous BMW 7 Series in the James Bond films “Tomorrow Never Dies”;
- the spectacular BMW M3, which left its mark by hurtling down the Oudayas stairs in Rabat in “Mission Impossible Rogue Nation”;
- the BMW X3 and Series 2 Gran Coupé models, stars of Marvel productions such as “Black Widow”.
With these iconic appearances, BMW is not limited to the role of transporter: it becomes a key player in the plot, associating its vehicles with memorable moments from the big screen.
BMW’s expertise in the world of cinema goes beyond Moroccan borders. The brand is also a partner and official carrier of prestigious festivals such as:
- The Cannes Film Festival, a flagship event in the world’s 7th art;
- The El Gouna Festival in Egypt, which recently concluded successfully.
With this solid partnership, BMW confirms its commitment to the influence of culture and the support of cinema talents throughout the world.
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