LinkedIn. To communicate about their business or as a freelancer, many users turn to LinkedIn. The platform has brought about a new generation of influencers, focused on B2B. These influential profiles record hundreds of likes, even thousands, on their almost daily publications, in which they sometimes highlight a company’s offer. Specializing in ecommerce, law, HR and even marketing, these B2B creators offer their audience the opportunity to keep up to date with the latest news and innovations in their sector.
But to publish so much, some do not hesitate to use artificial intelligence. Many tools are taking an increasingly important place in content creation, such as ChatGPT or Taplio. The platform itself also offers an AI-based publishing tool, available in its premium offering. All these technological innovations have caused publications written by a robot to explode.
+189% of publications written by AI on LinkedIn in 2023
The start-up Originality AI carried out a study on this subject, in November 2024. It covers 9,000 publications written in English, more than 100 words long. These posts were published between January 2018 and October 2024. A way for the company to show to what extent AI is more than present on LinkedIn, since in 2023, there was an increase in 189% use of AI in professional social network posts.
A trend that has continued over the years. In October 2024, 54% of long posts were written by an AI, the study estimates. Furthermore, publications have never been so long. They have increased by 107% over the last two years.
What has led to this overuse of content creation on LinkedIn? The main reason can be summed up in a few letters: ChatGPT. The explosion on LinkedIn comes as the tool begins to establish itself on the market, at the end of 2022. The second reason is the platform itself. For LinkedIn Premium subscribers, it is possible to produce publications aided by AI, for all subjects (creation of CVs, creation of job offers, a “draft” article, etc.). The social network explains it right here. At the same time, tools to help with management on LinkedIn are developing features allowing the AI to write in the same way as the author.
You can find the entire study right here.
