Launch of outsourcIA LAB, a “Test & Learn” system dedicated to AI [Vidéo]

The Outsourcia Group announced the launch of outsourcIA Lab, a customer experience laboratory dedicated to artificial intelligence (AI). This new “Test & Learn” system aims to deploy emerging generative AI technologies in multi-channel customer relationship management.

OutsourcIA Lab leverages recognized AI experts with certifications in cutting-edge AI and robotic process automation (RPA) technologies. Their expertise makes it possible to offer precise advice adapted to the specific needs of each project, ensuring an approach based on in-depth knowledge of the current and future challenges of these technologies. By collaborating closely with market-leading solutions, the LAB accesses the most advanced technologies, thus remaining at the forefront of technology and applied research.

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The system adopts a structured approach for the implementation of self-learning and scalable pilot solutions. These solutions serve as a foundation for broader industrial deployment, enabling controlled experimentation and continuous optimization before large-scale integration. The main objective of OutsourcIA Lab is to change the approach to customer relations by optimizing the use of AI to complement and enrich human interaction rather than replacing it. This offers employees the opportunity to focus on more strategic and relational aspects of customer service.

“Our commitment to innovation in the service of our customers is stronger than ever. Their growth is inseparable from ours, which is why we are constantly seeking to push the boundaries of what we can offer them by integrating AI whenever it is deemed relevant, thus helping to reinvent the customer experience and the employee experience. However, our customer obsession is above all centered on the human, artificial intelligence being a formidable support tool,” said Youssef Chraibi, President of the Outsourcia group.

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OutsourcIA Lab is positioned as a turnkey solution, offering a dedicated space to launch new offers or services supported by expertise in multi-channel customer relationship management. The platform aims to maximize operational efficiency while preserving an optimal customer experience, thereby meeting the changing needs and growing expectations of customers in an increasingly digitalized world.