Louis Vuitton’s Speedy bag, created in the 1930s, has long been an accessory worn only by women. Today, thanks to Pharrell Williams, artistic director of the French trunk maker’s men’s collections, men are also adopting it. In particular, stars like actor Jacob Elordi, basketball player LeBron James.
The fact that men are carrying this iconic bag for years is undoubtedly explained by a new open-mindedness, but also to Pharrell Williams’ marketing strategy. Nowadays, it is no longer rare to see a man with a handbag. Fashion is always more inclusive. Thought patterns evolve and binary models tend to take a back seat.
The fact that Pharrell Williams shows himself, again and again, in public with the bag in his hand is obviously not insignificant. Louis Vuitton’s artistic director regularly shows how the bag can adapt to any situation (see the image gallery below).
