Finances News Hebdo: What is the mission of your startup and how do you stand out in the field of online training?
Mustapha Faiz: Our mission at Smartprof for business is to make professional training accessible, engaging and effective for businesses of all sizes. We differentiate ourselves in the field of online education by offering: • An intuitive and easy-to-use platform: Our interface is designed to simplify training management and tracking for administrators and provide a seamless learning experience for employees . • High-quality content: We collaborate with recognized experts to create relevant and engaging courses, tailored to the specific needs of businesses. • Innovative features: We integrate artificial intelligence technologies to personalize learning paths and optimize knowledge acquisition. • Personalized support: Our educational experts support companies in setting up and using the platform to maximize their return on investment.
FNH: You recently raised funds from Fuzé. How will this funding contribute to the growth of your startup?
M. F. : The funds raised from Fuzé will allow us to accelerate our growth by: • Strengthening our team: We will recruit talent in development, marketing and sales to support our expansion. • Developing new features: We will invest in innovation and the integration of new technologies to improve our platform and offer an even better learning experience. • Increasing our visibility: We will intensify our marketing efforts to reach a wider audience and conquer new markets.
FNH: You opened a subsidiary in the United States. Tell us about the adaptations you have implemented to meet the specificities of the American market?
M. F. : Smartprof.business has indeed opened a subsidiary in the United States, a crucial strategic step to support our international development. This establishment allows us to raise funds abroad and access financial resources and partnership opportunities essential for rapid growth. For a Moroccan startup with global ambitions, a structure localized in the American market is almost an obligation. This allows us not only to gain the trust of foreign investors, but also to adapt our offer to the specific standards and requirements of the American market.
FNH: How has this entrepreneurial adventure evolved since the launch of Smartprof for Business? What lessons did you learn from those early years?
M. F. : Since the launch of Smartprof for business, we have experienced significant growth and have acquired solid experience in the field of upskilling and training in general. We have learned the importance of: • Customer listening: Collecting and analyzing feedback from our customers is essential to improve our platform and meet their needs. • Agility: The EdTech market is evolving rapidly, so it is crucial to know how to adapt and constantly innovate. • Perseverance: Entrepreneurship is a path strewn with pitfalls, it is important to persevere and believe in your vision. These first years have allowed us to build a solid foundation for the future, and we are confident in our ability to continue our growth and become a major EdTech player in the B2B segment.
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