This meeting, organized by the Arab Administrative Development Organization (AADO) of the League of Arab States in Marrakech (November 17-18) and Tetouan (November 20-21), aims to exchange visions and experiences and discuss of the latest trends in the development of cultural and heritage tourism in the Arab world, in order to contribute to the development of a modern Arab marketing and promotion strategy that is in line with the growing tourism demand.
The forum also aims to examine the impact of regional conflicts and current economic challenges on the tourism industry, in addition to exploring the latest digital technologies and media tools able to contribute to improving the tourist experience and strengthening the effectiveness of tourism promotion campaigns.
The forum will be an opportunity to showcase the latest trends and technologies in the travel and tourism industry and their direct impact on the field of cultural tourism.
It will also examine the main challenges and opportunities facing the tourism industry in light of environmental risks, and highlight the main tourism marketing and promotion strategies.
During its sessions, the forum will address several themes, including tourism marketing and promotion strategies, the development of cultural tourism, the strengthening of tourism alliances, as well as the presentation of pioneering experiences in the field of heritage.
Morocco
