The fourth generation of the BMW 1 Series, a pioneer in the high-end compact segment, is now available in Morocco through the Smeia network. Featuring a dynamic exterior design, redesigned engines and a range of advanced technologies, the new 1 Series remains faithful to BMW’s sporting DNA while integrating environmental innovations.
With production at the Leipzig factory, this model also reflects a commitment to an eco-responsible manufacturing process, increasing the use of recycled materials to limit its environmental impact.
The design of the new 1 Series accentuates its sportiness with a long hood, a rear-set passenger compartment and an elegant silhouette. The front end, redesigned with an enlarged grille and latest generation LED headlights, offers a modern and dynamic visual identity. The model is available in several colors, including metallic options and a contrasting roof shade. The Pack M and M Edition finishes bring specific stylistic elements, reinforcing the sporty character of the vehicle with front air intakes and a three-dimensional diffuser.
Inside, the BMW 1 Series focuses on optimized space and premium comfort. Its dashboard incorporates the new BMW Curved Display with two digital screens (10.25 and 10.7 inches) which simplify the user interface, complemented by the new iDrive system with “QuickSelect” function. The model is also equipped with numerous driving aids, such as collision warning and automatic parking assistance, supplemented by advanced options such as active cruise control. The top-of-the-range M135 xDrive model, equipped with a 300 hp engine, stands out for its performance, achieving 0-100 km/h in 4.9 seconds.
Available from 328,000 dirhams for the BMW 118i, the Series 1 offers various engine options and finishes, offering a driving experience that is as efficient as it is environmentally friendly.
Morocco
