More than 150 exhibitors, mainly Moroccan textile and clothing companies, are participating in this major event.
At the end of the opening ceremony of the show, three memorandums of understanding were signed, namely:
– A memorandum of understanding between the Moroccan Association of Textile and Clothing Industries (Amith) and Euratex, relating to the strengthening of industrial cooperation between the EU and the Moroccan textile sectors;
– A memorandum of understanding between the Moroccan Association of Textile and Clothing Industries (Amith) and Casa Moda Academy (CMA), concerning the promotion of creation and the development of academic and industrial synergies, with the objective to contribute to the attractiveness of the textile and clothing sector to future creators;
– A memorandum of understanding between the Moroccan Association of Textile and Clothing Industries (Amith) and the Technical Center for Textiles and Clothing (CTTH), relating to the promotion and enhancement of Moroccan brands on national and international markets, through targeted communication, branding and B to B actions.
Finally, a fashion show was organized by students from Casa Moda Academy (CMA). A creative and daring showcase where the emerging talent of young designers in training is expressed. This fashion show allowed students to present their creations, resulting from months of work, research and innovation, in front of an audience of industry professionals, fashion enthusiasts and media.
For this edition, the theme “Dayem”, embodying Amith’s vision for the development of the industry, emphasizes opening up to new markets by attracting new investors (as is currently the case with China), as well as on sustainability, digitalization and the promotion of the Moroccan brand and made in Morocco. For the second consecutive year, a pavilion dedicated to Moroccan brands has been set up.
Note that the inauguration ceremony of the show took place in the presence of the Minister of Economic Inclusion, Small Business, Employment and Skills, Younes Sekkouri, the Secretary of State at the Ministry of Industry and trade, in charge of Foreign Trade, Omar Hejira, the wali of the Casablanca-Settat region, Mohamed Mhidia, the vice-president of the CGEM, Mehdi Tazi, and the president of Amith, Anass El Ansari.
